I think this is a really neat idea - you could quite easily imagine it being used as an advert for the university - but it’s hampered by a couple of technical issues. Firstly, the animation on the billboard goes out-of-frame at one point - a white edge appears across it. I think the only edge to limit the animation should be the edge of the billboard itself, otherwise the illusion that the animation is taking place on the billboard (not superimposed onto it) gets spoilt. Secondly, the image on the right-hand billboard wavers up and down in a slightly distracting manner. I do like the way the animation fades out to be replaced by lettering at the end, though.
Agreement with Edward’s comment. The illusion is affected as the blending slips and as the content of the right-hand billboard wavers. But the idea is magnificent and almost perfectly executed!
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I think this is a really neat idea - you could quite easily imagine it being used as an advert for the university - but it’s hampered by a couple of technical issues. Firstly, the animation on the billboard goes out-of-frame at one point - a white edge appears across it. I think the only edge to limit the animation should be the edge of the billboard itself, otherwise the illusion that the animation is taking place on the billboard (not superimposed onto it) gets spoilt. Secondly, the image on the right-hand billboard wavers up and down in a slightly distracting manner. I do like the way the animation fades out to be replaced by lettering at the end, though.
Agreement with Edward’s comment. The illusion is affected as the blending slips and as the content of the right-hand billboard wavers. But the idea is magnificent and almost perfectly executed!
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